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MEDIA KIT

Seasons in Colour was launched in 2015 as an interiors blog run by London based Jenny Kakoudakis, covering the latest trends through regular posts. Seasons in Colour is read across the world; mostly in the UK but also throughout Europe and the US. 
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  • Shortlisted - BEST DESIGNED Blog, Amara Interior Blog Awards, October 2015
  • Winner - BEST COLOUR INSPIRATION Blog, Amara Interior Blog Awards, October 2016
  • Winner - BEST CONTENT, John Lewis marketing team on Affiliate Window, Dec 2016
  • London's Top blogs - IDEAL HOME, Jan 2017
  • Speaker, Ideal Home Show, 2017-8
  • Speaker, Pinterest workshops (organised by the Pinterest UK team)
  • Beta tester for Pinterest UK (seeing new functions before anyone else)
  • Top trending interiors blog as identified in a number of media outlets.

Photo: Jenny Kakoudakis

Followers
12.3k Twitter | 13.7k Instagram | 40k Pinterest
8k+ Newsletter Subscribers
 
Pinterest
Pinterest monthly unique viewers: 10 million+ (Feb 2022); 30 million impressions (last 90 days). 1,000 outbound clicks daily on average.
Pinterest monthly engaged viewers: 590k (last 90 days)  8% engagement rate, 3x the expected engagement that an Instagram influencer with 200k+ followers will have. 
 
Blog
Seasons in Colour unique monthly viewers: 22k+
Individual blog post views 1000+ (last 6 month average)
Return visitors: 61% average
Pages per session: 4.3
Monthly page views: 100k+
Average time on site: circa 7.5m

The Seasons audience 

Based on our 2021 survey and our analytics, the Seasons readers are
  • mostly women (87%)
  • based in the UK (60%) and US (30%)
  • aged 20-44 
  • earn mid to high personal income (52%) (£60k+)
  • earn high combined household income (64%) (£100k+) 
  • home-owners (42%)
  • with an interest in re-styling their home in the next 3 months (32%) to 12 months (48%)
  • consider spending between £3k (34%) to £7K (12%) or planning a small home renovation of up to £15k (22%) in the next 6-18 months or a major home renovation or extension of up to £80k (27%).
  • Fond of creative DIY
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The Seasons readers are looking to quickly identify clear solutions to interiors problems and professionals, new brands or products that are currently 'trending'. 

Photo: Jenny Kakoudakis

Geographies
United Kingdom (60%, of which 60% is concentrated in England) | United States (30%) | Europe (9%) | Rest of the World (1%)
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Demographics
Female (87%) | Male (13%)
Age groups: 18-24 (9%) | 25-34 (28%) | 35-44 (38%) | 45-54 (14%) | 55+ (11%)
Income range: £44k-64k (28%) | £65k-84k (12%) | £85k-100k (8%) | £100k+(4%)
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Interests
Home & Garden/Home & Interior Decor | Gardening & Landscaping | Home Decor Enthusiasts | Green Living | Home Furnishings | Interior Design & Decorating Services | Home Improvement | Hotels & Accommodations | Fashion | Family-Focused
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Brand collaborations

1x advertorial style post, SEO Optimised minimum 1000 words with promoting on social including Instagram Stories - from £400

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All photography taken by Jenny Kakoudakis is subject to copyright but a worldwide licence to use photos can be provided to brands who wish to use my photos on marketing material (usually from £150 for up to 5 photos).

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Longer-term engagements (series of posts) benefit from discounts, please ask.

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Prices are not subject to Vat.

My usual payment terms are 14 days from publishing but on occasion, prior payment may be required before publishing.

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To maintain the aesthetic of my home I generally do not accept products in lieu of payment. 

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I also do not accept gift cards in lieu of payment. These are considered 'taxable income'. It would be commercially unviable for me to accept gift cards and still have to pay the relevant tax out of pocket. 

Photo: Jenny Kakoudakis

Seasons in Colour practices transparency with readers and will disclose all ads and sponsored content, as is required by law and also in the interest of ethics.

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Seasons in Colour does not accept external article placements unless they are aligned with the aesthetics of the blog; these will be fully disclosed and marked as such. 

Photo: Jenny Kakoudakis

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